Chatbots on a messenger platform such as Facebook have the ability to automate customer support. By 2020 Gartner predicts that greater than 80% of customer interactions will be automated. The data supports chatbots will be providing personalized problem-solving.
Here are three ways chatbots will digitally transform customer services for businesses.
Chatbots are more cost-effective than human call support
Bots are able to respond, quickly and seamlessly to repetitive FAQ questions such as opening times, contact information and pricing. Allowing a business to reduce labor costs and eliminate the need for traditional call centers. Training and onboarding an employee is a large cost to any business. A Chatbot
Chatbots improve customers service by personalizing interactions with customers
Chatbots improve reordering speed and while predicting future order habits
Humans are unable to remember every single purchase each individual customer has made. Chatbots, however, are capable of recording and analyzing individual customers purchase behavior. This has two main benefits.
- Chatbots record customers order history allowing a faster one-click reordering process.
- Chatbots can up-sell customers and recommend similar items based on previous order history.
The vital ability of chatbots to provide customers with personalized products and services is what will keep them coming back and allow your business to thrive.